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An effective eMarketing strategy utilizes all the market resources and channels available on the Internet. This includes implementing a robust Search Marketing Strategy, Email Marketing Strategy, Customer eMail Capture Strategy, Online Sponsorships, Link Creation and Link Popularity Strategy, etc. All of these strategies are well within the hotel reach. HeBS provides in-depth knowledge and industry expertise to help hoteliers successfully compete online.
eMarketing and its various formats can be used successfully as a direct response vehicle (short-term, results-oriented) or as a branding tool (long-term and meets strategic goals).
We recommend hoteliers to focus their resources on eMarketing formats that are best used as a direct response tool:
- Search Engine Marketing
- Email Marketing
- Link Popularity
- Online Sponsorships
- And to a lesser extend focus on Display Advertising (banner ads)
Well Management hospitality Internet marketing services include building a comprehensive eMarketing strategy for the hotel, customized to take into account the hotel's concrete requirements, product aspects and budget, its unique challenges and comp set, and its environment and destination characteristics. This strategy usually includes:
Search Engine Marketing:
- Organic/Natural Listings
- Paid Inclusion
- Keyword Marketing (Pay-per-click marketing - PPC)
- Local Search Marketing
- Email Capture Strategy
- Email Marketing to Own opt-in list
- Travel agent email marketing
- Meeting planner email marketing
- Email sponsorships on email newsletters to important customer segments (e.g. spa, wedding, honeymoon, meetings, golf, lifestyles, etc)
- Link Creation Strategies
- Link Popularity Strategy
- Destination sites
- Customer segment affinity sites
- Travel and hotel directories
- Email sponsorships
- Lifestyle activity sites
Please complete the Information Request Form. Tell us a little about yourself and your needs and we'll contact you shortly. Use this form to request a FREE Internet Audit of your Hotel Internet Marketing Readiness.
Free...!! Quick Website Optimization Audit
Request a FREE Quick Website Optimization Audit of your website, a 500 value. See for yourself how your website utilizes industry best practices and your site’s readiness to generate up to par bookings.
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